Field notes on organic growth — SEO, the new answer engines (AEO/GEO), lifecycle email, and the AI workflows we use to scale content that compounds.
Buyers now start in the chatbot, and the signals that get you cited there aren't the ones that got you ranked. Every number sourced: adoption, citation drivers, freshness, and how AI-referred traffic converts.
Occasional insights on marketing, growth, and creative strategy. No spam. Just useful stuff.
