Global Marketing Hiring Statistics 2024-2025: 50+ Key Metrics

‍Remote Work & Global Hiring Trends

1. 82% of all workers hired in 2024 were for remote positions, confirming remote work's mainstream status. This represents a fundamental shift from pre-pandemic hiring practices where remote work was offered by only a fraction of employers. The statistic demonstrates that remote work has moved beyond being a temporary pandemic response to becoming a permanent fixture in global employment strategies. Companies are now building their entire talent acquisition frameworks around remote-first approaches. Source: Deel Global Hiring Report 2025
2. 43% of new global hires were located in Europe (leading region for remote hiring). Europe's dominance in remote hiring reflects the region's advanced digital infrastructure, favorable regulatory environment for remote work, and strong talent pools across multiple countries. This trend has been accelerated by European companies' early adoption of flexible work policies and the EU's progressive stance on work-life balance legislation. The concentration also indicates that European talent is increasingly attractive to global employers seeking skilled professionals. Source: Oyster HR Global Hiring Trends Report
3. 24% of new hires were in Asia (including Middle East). The Asia-Pacific region's significant share reflects the growing tech hubs in countries like India, Philippines, and Singapore, combined with competitive talent costs and strong English proficiency. Many companies are tapping into Asia's large pool of engineering and technical talent, particularly in software development and data analytics. The region's diverse time zones also enable companies to maintain 24/7 operations through strategic global hiring. Source: Oyster HR Global Hiring Trends Report
4. 20% of new hires were in North America. Despite being the traditional hub for many multinational corporations, North America's relatively smaller share in new global hires indicates companies are increasingly looking beyond their home markets for talent. This shift represents both cost optimization strategies and recognition that top talent is distributed globally. However, North American hires often command higher salaries and are frequently sought for senior leadership and specialized technical roles. Source: Oyster HR Global Hiring Trends Report
5. 71% of teams participated in international recruitment in 2024. This statistic represents a massive shift toward global talent acquisition, with nearly three-quarters of organizations now actively seeking talent beyond their domestic markets. International recruitment has become essential for companies facing local skills shortages and seeking diverse perspectives. The trend is driven by both necessity (talent scarcity) and opportunity (access to global expertise at competitive costs). Source: Select Software Reviews Recruiting Statistics
6. 87% of employers successfully filled at least 4 out of 10 roles with candidates from outside their local areas. This high success rate demonstrates that international hiring strategies are not just experimental but highly effective for most organizations. The statistic suggests that companies have developed sophisticated processes for identifying, recruiting, and onboarding international talent. It also indicates that global talent pools are deep enough to meet diverse hiring needs across industries and skill levels. Source: Select Software Reviews Recruiting Statistics
7. 85% of companies hired senior-level employees internationally. The willingness to hire senior talent internationally represents a significant evolution in corporate thinking, as these roles traditionally required local presence and cultural familiarity. This trend indicates growing confidence in remote leadership capabilities and sophisticated onboarding processes. International senior hires often bring fresh perspectives and global market knowledge that domestic candidates might lack. Source: Select Software Reviews Recruiting Statistics
8. 84% of companies expanded their executive teams through global hiring. Executive-level international hiring represents the highest level of trust in global talent acquisition, as these roles directly impact company strategy and culture. This statistic shows that companies are moving beyond tactical international hiring to strategic global leadership development. The trend also reflects the increasing importance of global market knowledge and cross-cultural leadership skills in executive roles. Source: Select Software Reviews Recruiting Statistics

Industry-Specific Hiring Metrics

1. 18% of new hires globally were Software Engineers (most frequently hired role). The dominance of software engineering roles reflects the ongoing digital transformation across industries and the persistent shortage of technical talent in local markets. This percentage represents millions of new engineering hires globally, indicating the massive scale of technology expansion. Companies across all sectors, not just traditional tech companies, are hiring software engineers to support digital initiatives and technology infrastructure. Source: Oyster HR Global Hiring Trends Report
2. 89% of technology sector employers are expanding their global headcount. The tech sector's aggressive global expansion reflects both the industry's comfort with remote work and the acute shortage of technical talent in traditional tech hubs. Technology companies are leading the charge in global hiring practices, often serving as models for other industries. This expansion is driven by the need to access specialized skills that may not be available locally and to support global customer bases. Source: Select Software Reviews Recruiting Statistics
3. 87% of HR companies prioritized global talent acquisition. HR companies' focus on international hiring reflects their recognition that people management skills are increasingly global in nature. These organizations understand the value of diverse perspectives in human resources and are building globally distributed teams to better serve multinational clients. The trend also indicates that HR technology and processes have evolved to support international team management effectively. Source: Select Software Reviews Recruiting Statistics
4. 82% of IT and telecoms companies focused on international hiring. The IT and telecommunications sectors' emphasis on global hiring reflects the universal nature of technology skills and the industry's early adoption of remote work practices. These companies often serve global markets and require teams that understand diverse technological landscapes. The percentage also reflects the critical shortage of specialized IT skills in most domestic markets. Source: Select Software Reviews Recruiting Statistics
5. 81% of finance companies prioritized global recruitment. The finance sector's embrace of international hiring represents a significant shift from traditional practices that emphasized local presence and regulatory knowledge. Modern financial services increasingly operate globally, requiring teams with diverse market expertise. The trend also reflects the growing importance of fintech skills and the global nature of financial markets and regulations. Source: Select Software Reviews Recruiting Statistics
6. Healthcare adds approximately 52,000 jobs per month in the US. This consistent growth rate reflects the aging population, increased healthcare needs, and recovery from pandemic-related disruptions. The healthcare sector's steady hiring pattern makes it one of the most reliable sources of employment growth. These additions span across hospitals, ambulatory care, nursing facilities, and emerging healthcare technology roles. Source: U.S. Bureau of Labor Statistics Employment Situation
7. Finance sector added 103,000 jobs since April 2024 (US market). This significant job growth indicates the financial sector's recovery and expansion following economic uncertainties. The growth reflects increased demand for financial services, fintech innovation, and regulatory compliance roles. The sector's hiring surge also indicates growing consumer and business confidence in financial markets. Source: U.S. Bureau of Labor Statistics Employment Situation
8. 14,000 finance jobs were added in April 2025 alone (US). This monthly addition rate demonstrates the sustained momentum in financial sector hiring and reflects the industry's continued digital transformation. The growth encompasses traditional banking, investment services, insurance, and emerging fintech roles. Such consistent monthly growth indicates strong underlying demand for financial services and expertise. Source: U.S. Bureau of Labor Statistics Employment Situation

Geographic Distribution & Market Size

1. Approximately 3.6 billion people are employed worldwide as of 2025. This massive global workforce represents the largest employed population in human history, driven by population growth and increased workforce participation rates. The figure encompasses both formal and informal employment across all sectors and regions. This global workforce is increasingly connected through digital platforms and remote work technologies. Source: Statista Global Employment Figures
2. Asia hosts over 60% of global employment. Asia's dominance in global employment reflects the region's massive population, growing economies, and increasing industrialization. Countries like China and India contribute significantly to this percentage, but the entire region shows strong employment growth. This concentration makes Asia a critical source of global talent and a key market for international employers. Source: Statista Global Employment Figures
3. North America represents ~15% of global employed population. Despite its smaller share of global employment, North America remains influential due to higher productivity levels, advanced technology adoption, and significant economic output per worker. The region's employment is characterized by high skill levels, technological innovation, and service sector dominance. North American workers often command premium compensation in global markets. Source: Statista Global Employment Figures
4. Europe accounts for ~10% of global employment. Europe's relatively smaller employment share is offset by high productivity, advanced education systems, and strong regulatory frameworks. The region is known for high-quality talent, particularly in engineering, design, and business services. European employment is characterized by strong worker protections, emphasis on work-life balance, and advanced digital skills. Source: Statista Global Employment Figures
5. Top 5 countries for new hires: Philippines (9%), United States (8%), India (7%), Canada (6%), United Kingdom (6%). This distribution reflects a mix of cost-effective talent markets (Philippines, India) and premium skill markets (US, Canada, UK). The Philippines' leading position demonstrates its success in business process outsourcing and English-language services. These five countries collectively represent over a third of all new global hires, indicating concentrated talent sourcing patterns. Source: Oyster HR Global Hiring Trends Report
6. Companies are hiring in more than 110 countries globally. This geographic diversity demonstrates the truly global nature of modern talent acquisition, with companies willing to source talent from virtually any location with suitable skills. The breadth of countries involved indicates sophisticated global HR operations and legal frameworks. It also reflects the maturation of remote work technologies and international employment regulations. Source: Oyster HR Global Hiring Trends Report
7. US staffing market valued at $188.73 billion in 2024, projected to reach $198.17 billion in 2025. The US staffing market's massive size reflects both the scale of American employment and the prevalence of flexible staffing solutions. The 5% projected growth indicates recovery from previous economic uncertainties and growing demand for specialized talent. This market size makes the US the world's largest staffing market by value. Source: Workwell Global Staffing Industry Trends
8. Ireland's staffing market grew 3% in 2024, valued at $5.6 billion. Ireland's strong staffing market growth reflects its position as a European hub for multinational corporations and its favorable business environment. The country's English-speaking workforce, EU access, and tech-friendly policies make it attractive for international companies. The 4-5% projected growth for 2025 indicates continued expansion and strong demand for talent. Source: Workwell Global Staffing Industry Trends

Skills Gaps & Recruitment Challenges

1. 77% of organizations reported difficulty recruiting full-time regular positions in 2024. This widespread recruitment difficulty indicates a fundamental mismatch between available talent and employer needs across industries. The challenge spans both technical and non-technical roles, suggesting that skills gaps are not limited to specialized fields. Organizations are responding by expanding geographic search areas, improving compensation packages, and investing in training programs. Source: Escoffier Global Employee Recruitment Statistics
2. 60% cited "not enough applicants" as the primary hiring challenge. This statistic reveals that talent scarcity, rather than quality issues, is the biggest obstacle for most employers. The shortage spans multiple skill levels and industries, indicating broader labor market tightness. Companies are responding by improving employer branding, expanding recruitment channels, and reconsidering job requirements to attract more candidates. Source: Escoffier Global Employee Recruitment Statistics
3. 40% reported candidates lacking necessary experience. The experience gap reflects rapid technological change and evolving job requirements that outpace traditional education and training systems. This challenge particularly affects emerging fields like AI, cybersecurity, and digital marketing where formal education may lag behind industry needs. Companies are increasingly willing to invest in training and development to bridge experience gaps. Source: Escoffier Global Employee Recruitment Statistics
4. 55% faced competition from other employers when recruiting. Intense competition for talent reflects both talent scarcity and improved job market conditions for candidates. This competition drives up compensation expectations and requires companies to differentiate their value propositions beyond salary. Organizations are focusing on culture, career development opportunities, and flexible work arrangements to compete effectively. Source: Escoffier Global Employee Recruitment Statistics
5. 77% of organizations globally plan to expand or maintain their hiring levels in 2025. This optimistic hiring outlook indicates business confidence and continued growth expectations across industries. The high percentage suggests that despite recruitment challenges, companies are committed to building their workforces. This forward-looking hiring stance reflects economic recovery and digital transformation needs driving employment growth. Source: Escoffier Global Employee Recruitment Statistics

Workforce Demographics & Generational Trends

1. Gen Z received the largest salary raises in 2024, outpacing all other generations. This trend reflects Gen Z's strong negotiating position in tight labor markets and their willingness to change jobs for better compensation. Gen Z workers often possess in-demand digital skills and fresh perspectives that employers value highly. Their salary growth also reflects companies' recognition that attracting young talent requires competitive compensation packages. Source: Deel Global Hiring Report 2025
2. Accountants saw greater salary increases than software engineers due to talent shortages. This unexpected trend reflects the critical shortage of accounting professionals, particularly those with international and cross-border expertise. The accounting profession has been impacted by automation concerns and changing educational preferences, creating supply constraints. Companies expanding globally need accountants who understand multiple jurisdictions and regulations. Source: Deel Global Hiring Report 2025
3. Global salary increases typically range from 3-5% annually. This range reflects moderate inflation expectations and competitive labor market conditions across most regions. However, certain roles and geographies experience significantly higher increases due to skills shortages or high demand. The range provides a baseline for budget planning while acknowledging that top performers and critical roles often exceed these averages. Source: Deel Global Hiring Report 2025
4. 80% of employers hired mid-level professionals for remote roles. Mid-level professionals represent a sweet spot for remote hiring, offering proven capabilities without requiring the same level of oversight as junior employees. These professionals often have 3-7 years of experience and can work independently while still offering growth potential. The high percentage indicates that remote work is suitable for experienced professionals across various functions. Source: Select Software Reviews Recruiting Statistics
5. 75% of companies hired entry-level employees for remote positions. The willingness to hire entry-level workers remotely represents a significant shift from traditional beliefs about the need for in-person mentoring and training. Companies have developed sophisticated remote onboarding and training programs to support new graduates and career changers. This trend opens up global opportunities for entry-level talent regardless of geographic location. Source: Select Software Reviews Recruiting Statistics
6. 66% of companies are investing in upskilling people managers. The focus on manager training reflects the unique challenges of leading remote and distributed teams. Companies recognize that traditional management skills need adaptation for virtual environments. Investment in manager development also addresses the skills gap by building internal capabilities rather than relying solely on external hiring. Source: Mercer Global Talent Trends
7. 58% are enhancing employee experiences to attract diverse talent. Employee experience improvements encompass everything from technology tools to career development programs and workplace culture initiatives. Companies recognize that diverse talent often has different expectations and needs compared to traditional workforces. Enhanced employee experiences also serve as differentiators in competitive talent markets. Source: Mercer Global Talent Trends

Recruitment Technology & Process Metrics

1. Average time-to-hire is approximately 36 days across industries globally. This duration reflects the comprehensive nature of modern hiring processes, including multiple interview rounds, background checks, and reference verification. While technology has streamlined many aspects of recruitment, the complexity of roles and the need for cultural fit assessment maintain longer timelines. Companies are working to optimize this timeline without compromising hiring quality. Source: Select Software Reviews Recruiting Statistics
2. Cost-per-hire ranges between $4,000-$5,000 (estimated global average). This cost encompasses recruitment marketing, HR time, technology platforms, and interviewing expenses. International hiring may have additional costs for legal compliance and onboarding, but often provides better value through access to broader talent pools. Companies are focusing on improving hiring efficiency to reduce these costs while maintaining quality. Source: Select Software Reviews Recruiting Statistics
3. Employee terminations are trending down globally from 2023 peaks. Decreasing termination rates indicate improving job satisfaction, better hiring practices, and economic stability encouraging employee retention. The trend also reflects companies' increased investment in employee development and engagement programs. Lower termination rates reduce recruitment costs and improve organizational stability. Source: Deel Global Hiring Report 2025
4. Nearly universal AI adoption in recruitment among large and mid-sized companies. AI applications in recruitment include resume screening, candidate matching, interview scheduling, and predictive analytics for hiring success. The technology helps manage the volume of applications from global talent pools and improves efficiency in initial screening processes. However, companies are also addressing concerns about bias and maintaining human involvement in final decisions. Source: JobsPikr Global Hiring Landscape

Additional Key Statistics

1. US staffing market declined 10% in 2024 but projects 5% growth for 2025. The decline reflects economic uncertainties and hiring freezes in 2024, particularly in technology and finance sectors. However, the projected recovery indicates renewed business confidence and pent-up demand for talent. The recovery is expected to be driven by IT sector improvement and healthcare growth. Source: Workwell Global Staffing Industry Trends
2. IT sector demand is projected to improve significantly in 2025. The IT sector's recovery reflects renewed investment in digital transformation, cybersecurity, and emerging technologies like AI. Companies that delayed technology investments in 2024 are expected to accelerate hiring in 2025. The sector's improvement is seen as crucial for overall economic recovery and productivity growth. Source: Workwell Global Staffing Industry Trends
3. Ireland's staffing market projects 4-5% growth for 2025. Ireland's strong growth projection reflects its position as a European technology and financial services hub. The country's favorable tax environment and English-speaking workforce continue to attract multinational investments. Growth is expected across technology, pharmaceutical, and financial services sectors. Source: Workwell Global Staffing Industry Trends
4. Technology and healthcare sectors are seen as integral to overall market improvement. These sectors' growth drives employment in supporting industries and contributes to overall economic expansion. Technology sector growth enables productivity improvements across all industries. Healthcare growth reflects demographic trends and continued innovation in medical technology and services. Source: Workwell Global Staffing Industry Trends
5. Cross-border business needs are driving increased demand for accounting professionals. Global expansion requires expertise in international tax law, transfer pricing, and multi-jurisdictional compliance. The complexity of global business operations creates specialized accounting roles that command premium compensation. This trend is particularly strong among companies expanding into new markets or establishing international operations. Source: Deel Global Hiring Report 2025
6. International hiring is particularly prioritized for executive, technical, HR, IT, and finance roles. These functions require specialized skills that may not be available in local markets and often benefit from global perspectives. Executive roles increasingly require international experience and cross-cultural leadership skills. Technical roles face acute shortages in traditional tech hubs, driving global talent search. Source: Select Software Reviews Recruiting Statistics
7. Employee turnover rates are stabilizing after post-pandemic surges. Stabilizing turnover reflects improved job satisfaction, better compensation packages, and reduced job market volatility. Companies have also improved retention strategies based on lessons learned during the "Great Resignation" period. Economic uncertainty has also encouraged employees to remain in current roles. Source: Deel Global Hiring Report 2025
8. Domestic hiring is experiencing an uptick while international hiring remains strong. The increase in domestic hiring reflects some companies' preference for local talent due to cultural fit, time zone alignment, and simplified legal requirements. However, this trend coexists with continued international hiring, suggesting a balanced approach. Companies are optimizing their mix of local and global talent based on role requirements. Source: Deel Global Hiring Report 2025
9. Recruitment processes are increasingly powered by AI and automation. AI applications extend beyond initial screening to include interview scheduling, candidate experience optimization, and predictive analytics for hiring success. Automation helps manage global talent pools efficiently and reduces administrative burden on HR teams. However, companies maintain human oversight for cultural fit assessment and final hiring decisions. Source: JobsPikr Global Hiring Landscape
10. Companies are hiring across all seniority levels globally, from entry-level to C-suite. This comprehensive approach to global hiring indicates mature international HR capabilities and confidence in remote work effectiveness. Global hiring at senior levels reflects the strategic importance of international talent and diverse leadership. The trend enables companies to access the best talent regardless of location while building truly global organizations. Source: World Economic Forum Future of Jobs Report

Key Takeaways

• Remote work has become permanent, with over 80% of new hires being remote, fundamentally reshaping global employment patterns
• Global talent acquisition is mainstream, with most companies hiring internationally across all seniority levels and functions
• Skills shortages persist across industries, particularly in technology and specialized fields, driving increased competition for talent
• Gen Z is reshaping workplace expectations and compensation structures, receiving the largest salary increases in 2024
• Technology adoption in recruitment is near-universal among larger employers, with AI becoming standard for screening and matching
• Geographic diversification is increasing, with companies hiring across 110+ countries and building truly global workforces
• Employee retention is improving as turnover rates stabilize following post-pandemic disruptions
• Salary growth is uneven, with certain roles and generations seeing outsized increases based on market demand and scarcity

Data compiled from multiple Perplexity research queries covering global employment trends, hiring statistics, and workforce analytics for 2024-2025. All statistics include source links to original research and reports.

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